KIWI Kvc 4085

Hand Vacuum Cleaner Redesign

Role

Product Designer

Year

2023

Team

Ahmet Önder Kasapçı, Doğa Tanrıverdi, Öykü Ceren Karaayak

About Project

This project focuses on the redesign of the Kiwi KVC4085, aiming to improve usability, user experience, and overall product performance. Based on analysis of the existing product, key pain points were identified and addressed through a refined design approach that enhances functionality, ergonomics, and visual coherence.

Product Anatomy

Product Sector

Hand Vacuum

Brand

Kiwi

Model

KVC 4085

User Research

We conducted a user test to determine our design directions and priorities. In the user test, we had 10 different people test the existing product and asked them to rate it between 1-5 in 10 different categories.

All of the participants were confused while turning the product on.

%90 of the participants had a hard time separating the steel filter and the HEPA filter.

%80 of the participants did not find the suction power sufficient.

%80 of the participants struggled to put the dust bin back to its place.

%70 of the participants had a hard time taking the cover off.

Market Segmentation

We analyzed the market based on price–performance relationships by comparing price/voltage and price/watt ratios. This allowed us to understand how existing products are positioned in terms of power efficiency and cost, and helped us identify gaps and opportunities for improvement.